Prompt: Business Coach and Copywriter
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Tech professionals don’t struggle with creating products or services.
Their main bottleneck is that they don’t know how to:
Market their products or services effectively
So they can find potential customers
And get paid for their work
Today, I’ll show you a framework that will allow you to grow your business via online writing.
I’ve been implementing a variant of this framework for the past 6 months, and it has allowed me to:
Grow my newsletter subscribers to 5300+
Convert 80+ to paid subscribers
Make an extra $4890
All this without leaving my 9-to-5, or neglecting my health and relationships.
At the end of this post, you will find a ChatGPT prompt to help you implement variants of this framework tailored to your business and specific needs.
Let’s get started!
The Simplest Online Writing Framework To Grow Your Business
1) Write on Social Media Once per Day (Attention)
You have to write on social media to promote your product or service.
But you don’t want to lead with sales first. Instead, you want to lead with education. You want people online to understand how the service or product you provide is beneficial to them
You want to add a clear Call-To-Action (CTA) at the end of your social media posts, inviting the reader to check what you have to offer.
2) Create a 5-day Educational Email Course (Retention)
The goal of the CTA in each of your social media posts should be to capture emails from potential customers.
The way you achieve this is instead of sending them to the landing page of your product or service, you send them to a standalone page where they can sign up for a 5-day Educational Email Course (EEC).
This is one of the most effective lead magnets.
You educate the reader over the expanse of 5 days and have a clear CTA to your product or service in the last email.
But most importantly, you already captured the email of a person who agreed to hear from you in the future in exchange for this FREE asset.
3) Publish an Evergreen Newsletter (Nurturing)
So, what do you do with the emails you capture?
You keep reminding everyone who agreed to give you their email that you exist and that you have a product/service to offer.
The most effective way to implement this is via a weekly newsletter of evergreen educational content. For example:
On Mondays, you send a value-packed email with a CTA to your product/service at the end.
On Thursdays, you send a targeted email to the “clickers“ (those who clicked the link to your product/service but didn’t buy) with some FAQs and Testimonials about your product/service.
And just like that, this simple 3-part framework will increase your sales.
Let’s see why.
Why This Framework Works Better Than Most Marketing Strategies
1) It Works Because You Are Writing to Build Authority
Most people write to promote.
They will lead with sales first and come across as salesy. But you’re writing to position yourself as an expert. When you share useful, relevant content—especially in public—you’re not just selling a service.
You’re becoming the go-to person in your niche.
Over time, readers stop seeing you as “someone with a product” and start seeing you as “someone who gets it.”
That’s authority. And authority converts better than ads.
2) It Works Because You Are Educating to Build Trust
People don’t buy because they see your landing page once.
They buy because you’ve helped them solve a problem before they ever paid you.
That’s what your social posts and 5-day email course do.
Each time someone reads your writing, they think:
“If the free stuff is this good, imagine what the paid stuff must be like.”
Trust is the foundation of every sale, and education builds it faster than persuasion.
3) It Works Because You Are Capturing Emails to Build Relationships—And Revenue
Social media gives you reach, and email gives you results.
By turning followers into subscribers, you’re creating a channel you control, where you can
Continue the conversation,
deepen the relationship,
and make your offer at the right time.
You’re not caught up in chasing attention.
You’re building an asset instead.
And over time, that email list becomes the highest-leverage part of your business.
Your Prompt To Implement This Framework For Your Business
Here’s a prompt you can copy-paste to ChatGPT or Claude to help you tailor this framework to your business:
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