The 5-Step Framework to Turn Common Work Questions into Valuable Articles

Or how I come up with topics for this newsletter every week.

Coming up with ideas to write about is not hard.

Yet, people struggle with it.

They think they have to write about something new when in reality they should be writing about the everyday issues of people around them.

This is what I do every week to never run out of ideas and hit my publishing schedule:

• Listen to what people ask me.

• Identify the core problems behind every question.

• Decide on the right format to write about those core problems.

• Write a first draft based on my own experience.

• Publish and get feedback as fast as possible.

Let’s dive in!

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Credit — Midjourney

1️⃣ Step #1: If you want ideas for your articles, pay attention to what people ask you.

Every day at work, people ask you questions—some are simple, some are more complex.

But these questions often reveal common:

• Challenges.

• Pain points.

• Misunderstandings.

You can start by jotting down the ones you hear most often, whether they come from junior teammates, cross-functional colleagues, or even your manager.

The best ideas will never come from guessing what people need but from real conversations.

2️⃣ Step #2: If you want your article to be helpful for most people, you must identify the core problem behind each question.