You don’t need to be an expert to start writing online.
In fact, one of the biggest lies smart people tell themselves is:
I don’t have anything interesting to say.
I used to believe that too.
I’d spend hours reading online content, thinking:
“That’s a great idea—I wish I thought of that.”
“I could never write like that.”
“Everything worth saying has already been said.”
Then I discovered the 4A Framework and the 2-Year Test—two simple mental models that flipped the script.
Let’s start with this:
What Is The 4A Framework?
Every compelling idea online fits into one of these 4 buckets:
Actionable – “Do this now.”
Analytical – “Here’s why this works.”
Aspirational – “Here’s what’s possible.”
Anthropological – “Here’s what people are doing.”
So let’s say you’re a backend engineer:
You could write an Actionable piece on “How I shaved 30% off our API latency.”
Or an Analytical one on “Why microservices made our startup slower.”
Or an Aspirational one like “How I built my dream job around Python.”
Or an Anthropological one on “What I learned reading 50 job postings for senior engineers.”
One experience. Four angles. Infinite potential.
Still Think You Have Nothing To Say?
Run the 2-Year Test:
What do you know now that you wish you understood two years ago?
Chances are, the answer isn’t flashy.
It’s probably something like:
“How I finally understood Kubernetes.”
“How to write a useful commit message.”
“Why I stopped overengineering every project.”
But guess what?
That’s exactly what someone out there needs to hear.
The stuff that feels obvious to you now?
It used to be magic. And it still is—to the you from two years ago.
That’s your reader.
But You Don’t Have To Do It Alone
Here’s how ChatGPT or Claude can help you unlock infinite writing ideas.
Next time you think you have nothing to say, use this prompt:
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